Scaled a crypto exchange from $200k to $1bn a day. Built a Chromium browser from a two-person team to 6M users. Now I do it for you — fractionally.
Engaged fractionally, converted to full CTO. Re-architected a platform that choked at a thousand concurrent users into one serving hundreds of thousands — with zero unplanned downtime through the 2021 bull run.
Built from a two-person engineering team to 6M+ users across 108 countries — 77% organic. Wrote and deployed the Veera token contracts and the Base↔BSC bridge; re-architected the real-time rewards engine for >1,000x throughput.
Maintaining a fork of a 100M+ line codebase with a small team — one of the rarest disciplines in engineering.
Contract deployment, key ceremonies, multi-sig and treasury custody strategy — cold-storage responsibility held for ~$XXXm at ZebPay. Trust is the product.
Self-custody at consumer scale — passkey onboarding, proof-of-human, cross-chain UX.
"If your mother can't use it, it's probably too complex."
In 2017, web3 believed "build it and they'll figure it out." They didn't — complexity is the adoption barrier, and UX has to do the heavy lifting. Product-minded before CPTO was a title: watch real users, not expert opinions; every wallet and every key ceremony above exists to serve people who will never read a whitepaper but know how to tap their credit card to pay for something.
Training your team to use LLMs to boost productivity as well as identifying processes that can be automated with AI assisted workflows
Fix it, don't rebuild it.
Holding the CTO seat — including hiring the permanent replacement.
For PE firms, boards and family offices.
Contract deployment, key ceremonies, custody strategy.
Sam Noble has spent 20+ years at the technical frontier — from McLaren's F1 decision platform to award-winning e-health, from the EOS mainnet launch to CTO of India's longest-running crypto exchange, to building a Chromium browser to 6M+ users. He operates through Ekawa Pte. Ltd. (Singapore) and works globally from Dubai, focused on Singapore, Hong Kong and the Gulf.
Mined Bitcoin in Norway in 2009. Lost the lot when the laptop was stolen at a company dinner. OG, in the most self-deprecating sense.